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Mastering the Messy Middle: Your Checklist for Success

In today’s customer journey, the path from awareness to purchase is rarely straightforward. Google calls this winding journey the “messy middle” the space between when a prospect first discovers your brand and when they finally make a purchasing decision. This…

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Top 5 Digital Marketing Trends to Watch in 2025

Digital marketing doesn’t stand still—and what worked even a year ago might already feel outdated. In 2025, the game isn’t about doing… Source: fractalmax.agency

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Automotive SEO Guide: Rank Higher & Sell More Cars

Struggling to get your car dealership website to rank on Google? As per Google’s Automotive Shopper Study, 95% of vehicle buyers do a ton of online research before they make any auto purchase. Automotive SEO for car dealerships help you get…

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Google Business Profile Update: QR Codes for Easy Reviews

Google has introduced a new feature in its Google Business Profile platform, enabling businesses to generate QR codes that link directly to their review pages. This enhancement simplifies the process for customers to leave feedback, potentially boosting the volume of…

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How to Create an Affiliate Marketing Newsletter (For Companies)

Creating an effective affiliate marketing newsletter is crucial for keeping your affiliates engaged and motivated. This type of… Source: fractalmax.agency

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Why the 95-5 Rule Should Be at the Heart of Your B2B Marketing Strategy

Most marketers focus on leads who are ready to buy. But what if 95% of your audience isn’t? According to LinkedIn’s B2B Institute, this rule is backed by research conducted with Les Binet and Peter Field, who found that only…

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Home Remodeler SEO: 8 Ways to Get Found & Attract More Clients!

Did you know that nearly 80% of homeowners start their remodeling journey online, researching everything from design trends to the best contractors in their area? With more homeowners turning to Google than ever, Home renovation SEO has become an essential…

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Google introduces 4 Android features-AI scam detection in messages

Google’s AI-based scam detection now evaluates incoming messages, notifying users if a text appears suspicious. This feature is crucial as online scams continue to rise, affecting individuals and businesses, including those in content marketing and SEO services. By leveraging AI,…

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Why the Traditional Marketing Funnel No Longer Works (And What To Use Instead)

For decades, marketers relied on the classic funnel model – awareness, interest, desire, action. But in today’s digital-first world, this linear approach no longer reflects how people buy. The traditional funnel assumes order, whereas the reality is far more chaotic.…

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Search Trends Report – April 2025 Update

Here at Koozai, we’re specialists in all things search marketing. From SEO and content marketing, through to PPC, digital PR and analytics, we’ve specialised in analysing and forecasting search data, keywords and trends, as well as delivering award-winning digital marketing…

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Define Search – Unlock More Traffic and Rankings

You open Google, type a question, and within seconds, you have answers. But have you ever stopped to think about how that happens? Search… Source: fractalmax.agency

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DeepSeek: The Next-Gen AI Chatbot Shaping Digital Interactions

DeepSeek is the latest AI chatbot making waves in the tech world. Designed to provide intelligent and natural conversations, it uses advanced AI models to assist users with various tasks, from answering questions to generating content. This AI-powered chatbot is…

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How Will AI Benefit Your Agency

How AI could benefit your agency in 2025 and beyond? 2024 marked a pivotal year for AI in the agency world. According to the latest BenchPress report, 95% of agencies under £1M have now adopted AI in some capacity. While…

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Google Releases New Guidelines for Merging GA4 & Search Console Data

Google has released new guidelines for merging GA4 (Google Analytics 4) and Search Console data, simplifying the process for website owners. The update aims to improve data accuracy and provide better insights by combining website traffic and search performance metrics.…

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We’ve Been Shortlisted at the UK Digital Excellence Awards 2025!

It’s Friday afternoon and we’ve got some exciting news to share! We are delighted to announce that Koozai has been named as a Finalist for the ‘Stand Out Small Integrated Digital Agency of the Year’ accolade at the UK Digital…

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Affiliate Marketer vs Virtual Assistant: Which Is Best?

Many people are exploring ways to earn money online. Two popular options are becoming an affiliate marketer or a virtual assistant. While… Source: fractalmax.agency

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Aviation SEO: How to Soar Above the Competition in 2025

Did you know most travellers and aviation professionals search online for airlines, FBOs, and aerospace suppliers? Whether you offer flight training, private charters, or aircraft maintenance, your business may go unnoticed without practical aviation SEO. It is the key to…

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HubSpot’s Search Visibility Takes a Hit: 13.5M to 8.6M Visitors in 30 Days!

HubSpot was a big name when it came to inbound marketing and CRM. However, Hubspot’s search visibility and traffic have recently nosedived. In a month, its organic visitors reduced from 13.5 million to 8.6 million, alarming digital marketers and SEO…

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What Is Answer Engine Optimization (AEO)? 7 Steps for More Traffic

Users no longer want long lists of links—they want immediate answers. Think about it: when you ask Siri or Alexa for the weather report or a recipe, you don’t get web pages. You get a direct, concise answer. Answer Engine…

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How to Use FOMO in Affiliate Marketing: Complete Guide

Ever hesitated to buy something, only to see it sell out and instantly regret it? That’s FOMO (Fear of Missing Out) in action. And in… Source: fractalmax.agency